We’re excited to share that the opening of our new Oslo store has gained attention from local newspapers this week! This marks a major milestone in our journey, and we’re proud to see the football-shirt culture we love being highlighted in mainstream media.
📄 Featured Articles
Two Oslo newspapers covered our grand opening at Grünerløkka:
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Avisa Oslo published a feature titled “Den spesielle butikken har åpnet midt på Grünerløkka – alltid vært en drøm”, giving readers a closer look into our story and passion for original football shirts.
👉 Read the article here:
https://www.ao.no/den-spesielle-butikken-har-apnet-midt-pa-gr-nerlokka-alltid-vart-en-drom/s/5-128-1205500 -
VårtOslo released a detailed piece focusing on our founders and the cultural value behind vintage football shirts, titled “På Løkka har selverklærte fotballidioter åpnet butikk med vintage fotballdrakter.”
👉 Read it here:
https://www.vartoslo.no/alan-scott-alexander-lind-jensen-bydel-grunerlokka/pa-lokka-har-selverklaerte-fotballidioter-apnet-butikk-med-vintage-fotballdrakter/1053759
Seeing our work and our mission showcased in respected publications is incredibly meaningful — not just for us, but for everyone who believes in the importance of football culture and authenticity.
🏪 What This Means for Us
Being featured in the media represents:
Increased visibility
More people are discovering football-shirt culture, retro kits, and the importance of original matchwear.
Strengthened trust
Media coverage helps validate the quality and authenticity we stand for — values central to our brand.
Community growth
These articles help bring more fans, collectors, and families into our world, enriching the community we’re building together.
💙 A Thank You From Us
To everyone who supported our journey — from online followers to customers visiting our Stavanger shop, and now our new Oslo location — thank you.
Your enthusiasm fuels everything we do, and we’re excited to keep growing, creating events, and bringing more incredible shirts to Norway.
If you’d like to learn more about the opening and our mission, we invite you to check out the articles above.
— TheFootballIdiots Team